Introducing Starbucks’ Latest Menu Movement: Goodbye Oleato Coffee Beverages
Are you a coffee lover always looking to try the latest and greatest creations from Starbucks? Well, you may want to sit down for this news. Starbucks has made the controversial decision to remove the Oleato line of olive oil-infused drinks from its U.S. stores in early November.
This move to bid farewell to the Oleato drinks actually predates the arrival of Starbucks’ new CEO, Brian Niccol, in early September. However, it aligns perfectly with Niccol’s strategy of streamlining menus as part of a larger plan to steer Starbucks back to its roots, according to a company spokesperson.
The news of the drinks’ departure was first reported by Bloomberg, adding to the anticipation surrounding Starbucks’ upcoming fiscal fourth-quarter earnings report. The company has already hinted at a decline in sales for the third consecutive quarter, with weak demand in both the U.S. and China impacting its performance.
Fans of the Oleato line may be disappointed by its departure, especially after former CEO Howard Schultz’s grand vision for the drinks. Schultz was inspired to create the line after witnessing Sicilians consuming olive oil alongside their daily coffee in Italy. The infusion of Partanna olive oil into drinks like the Caffe Latte and Iced Shaken Espresso was meant to be a game-changer for Starbucks.
Despite the initial hype surrounding the Oleato drinks, customer reviews in the U.S. have been mixed at best, with some even reporting undesirable effects after consumption. However, Starbucks cafes in China, Italy, and Japan will continue to offer the Oleato beverages to those who appreciate a unique twist on their coffee experience.
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