Controversial Use of AI in Cinema: A Deep Dive into "The Brutalist" and "Emilia Pérez"
As the excitement builds for this year’s Academy Awards, two films have generated a wave of discussion—not just for their compelling narratives and standout performances, but for their controversial use of artificial intelligence (AI) in filmmaking. "The Brutalist" and "Emilia Pérez" have both garnered significant attention, landing impressive nominations amidst a backdrop of debates over AI’s role in creativity and artistry.
A Glimpse into the Titles
"The Brutalist", directed by Brady Corbet, tells the harrowing story of a Hungarian-Jewish architect who survives the Holocaust and embarks on a new life in the United States. The film has received a staggering 10 nominations, including Best Picture and Best Actor nods for Adrien Brody, leading audiences to appreciate its powerful story and stunning performances.
On the other hand, "Emilia Pérez" portrays a groundbreaking narrative centered on a transgender Mexican cartel leader, earning 13 nominations, more than any other film this year. Its musical format coupled with compelling storytelling pushes boundaries and challenges societal norms, further solidifying its place in Oscar contention.
AI: A Double-Edged Sword
Both films have sparked controversy due to their use of AI in enhancing various elements of their production, particularly in vocal performances. "The Brutalist" has come under fire for employing AI to modify actors’ dialogues and enrich visual effects, especially in the film’s dramatic final scenes. Criticism intensified after film editor David Jancso revealed that AI technology, specifically Respeecher, was used to clone and enhance dialogues in Hungarian, which some critics argued detracted from the authenticity of the actors’ performances.
In response to the backlash, Corbet emphasized the care taken to preserve the integrity of performances while utilizing AI only in post-production. He clarified: “Innovative Respeecher technology was used to refine certain vowels for accuracy. No English language was altered.” This nuance is essential for viewers who appreciate the effort to honor the actors’ hard work.
Similarly, "Emilia Pérez" faced scrutiny for using Respeecher to synthesize the vocal performances of its lead actress, Karla Sofía Gascón. As a trans woman, Gascón encountered difficulties in reaching specific vocal registers, leading to the decision to blend her performance with that of a professional singer to achieve the musical goals of the film. This technological intervention stirred debates about authenticity and representation in art.
The AI Conversation in Hollywood
The dialogue surrounding AI in Hollywood has intensified, especially following the actors’ and writers’ strikes in 2023. Creatives voiced concerns about the potential dangers of AI replacing human talent, prompting organizations such as SAG-AFTRA and the Writers Guild of America to advocate for comprehensive agreements that address compensation and conditions for AI use. Importantly, while AI can streamline processes, the broader implications on copyright and creative rights remain contentious.
While some view AI as a dangerous threat to artistic expression, others argue it enhances creativity, allowing filmmakers to push artistic boundaries without overextending budgets. As Peter Csathy, chairman of Creative Media, points out, "Hollywood has long used technology to cut costs and increase efficiency." However, the capabilities of AI raise questions about ownership and authenticity that the industry will need to address moving forward.
Industry Shifts: What Lies Ahead?
The controversies surrounding "The Brutalist" and "Emilia Pérez" are representative of a larger trend within Hollywood. Not only are these films trailblazing new narratives, but they are also at the forefront of a discussion that aims to redefine the boundaries of traditional filmmaking.
It’s worth noting that these films are not unique in their use of AI. Titles like "Bohemian Rhapsody" and "The Irishman" have also employed similar technologies to complement performances and achieve their artistic vision. Such precedents highlight an ongoing evolution in filmmaking where technology can enrich narratives while sparking heated debates about its place in the creative process.
Final Thoughts
As we eagerly anticipate the Oscars, it’s clear that the journey of “The Brutalist” and “Emilia Pérez” reflects a critical crossroads for the film industry. Whether championing new storytelling methods or grappling with the implications of technological advancements, these films challenge us to reconsider what filmmaking should look like in the 21st century.
At Extreme Investor Network, we believe in fostering a dialogue about innovation—especially when it intersects with artistry. The judgments we cast on projects like these will shape the future of not just entertainment, but creative expression itself. Stay tuned as we continue to explore the evolution of industries influenced by technology, and how those shifts could impact investment opportunities and business strategies.