Cramer unpacks the reasons behind Meta’s success in the digital advertising industry

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In a recent discussion on CNBC, Jim Cramer highlighted how Meta, the parent company of Facebook, is outperforming its peers in digital advertising. One key factor contributing to Meta’s success is its significant investment in artificial intelligence. This investment allows Meta to provide advertisers with valuable data on the performance of their ads, giving them confidence in their ad spend.

While Meta saw strong growth in digital advertising revenue, other tech giants like Alphabet (parent company of Google) and Amazon reported misses in this category. Platforms like Pinterest and Snapchat also faced challenges with softness in demand from certain advertisers. Cramer emphasized that Meta’s ability to measure the success of ad campaigns sets it apart from its competitors.

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