Luxury giant LVMH and Liberty Media-owned Formula One are gearing up for an exciting 10-year partnership that will elevate the F1 experience to new heights. This groundbreaking collaboration, set to kick off at the start of the next F1 season, promises to deliver unparalleled hospitality, bespoke activations, limited editions, and outstanding content for fans around the world.
What sets this partnership apart is the shared commitment to innovation and boundary-pushing excellence. LVMH, known for iconic brands like Louis Vuitton, Moet Hennessy, and TAG Heuer, brings a wealth of creativity and craftsmanship to the table. Their Group chairman and CEO Bernard Arnault expressed excitement about the partnership, emphasizing the shared vision of breaking boundaries and creating unique experiences both on and off the race track.
While specific details of the partnership will be unveiled in 2025, one thing is certain – this collaboration represents a significant milestone in the evolution of Formula One. With Liberty Media at the helm, F1 has experienced rapid growth and transformation in recent years, attracting new fans and reshaping the sport for the modern era.
The impact of Formula One’s expansion goes beyond the racetrack. The success of Netflix’s “Formula 1: Drive to Survive” series in 2019 helped introduce the sport to a broader audience, showcasing the personalities and drama behind the scenes. Coupled with the rise of social media and content creators, F1 has captured the imagination of fans worldwide, making it a must-watch spectacle for both avid enthusiasts and casual viewers.
As we eagerly await the next Grand Prix in Austin, Texas, on Oct. 20, the future of Formula One looks brighter than ever. Stay tuned for more updates and exclusives as this exciting partnership between LVMH and F1 unfolds, setting the stage for a new era of luxury and speed. Join us at Extreme Investor Network as we bring you the latest insights and news from the world of business and beyond.