Blog Title: The Growing Trend of Strength Training in the Fitness Industry
In recent years, there has been a noticeable shift in the fitness industry towards strength training. This trend has been driven by a growing number of gym users who are looking to build muscle and improve their overall strength. According to Life Time’s annual survey, building muscle was the top fitness goal for 2024, surpassing weight loss and general movement.
Major fitness companies like Peloton and Planet Fitness have taken notice of this trend and are now expanding their investments in strength-focused programs and equipment. For example, Peloton recently launched a testing phase for an app called Peloton Strength+ that is dedicated to strength workout plans. On the other hand, Planet Fitness has adjusted its equipment mix to cater to the increasing demand for strength training among its members.
This shift towards strength training is especially evident among Gen Z patrons, who make up a significant portion of Planet Fitness’s customer base. Chief Financial Officer Thomas Fitzgerald noted that Gen Z individuals seem to prefer strength and functional workouts over traditional cardio exercises. This preference has led to an increase in revenue for Planet Fitness, as strength equipment costs less than cardio equipment and allows for more efficient use of space.
In addition to these corporate initiatives, personal trainers like Miriam Fried have also observed a rise in interest in strength training among women. Many of Fried’s clients, who previously focused on cardio or group fitness classes, are now looking to get stronger and build muscle.
Peloton, known for its popular cycling and running classes, is also exploring the potential of incorporating strength training into its offerings. The company’s new app, Peloton Strength+, is designed to provide custom, instructor-led strength workouts for users at the gym. This move reflects a broader industry trend towards personalized and mobile-focused fitness solutions.
Another player in this space is Ladder, a fitness app that has seen significant growth by offering personalized strength training programs to its users. CEO Greg Stewart highlighted the untapped potential of gymgoers in the fitness industry, noting that there are 65 million individuals with gym memberships in the U.S. who are committed to their workout routines.
As the demand for strength training continues to rise, companies in the fitness industry are adapting their offerings to meet the evolving needs of their customers. Whether it’s through specialized apps, equipment upgrades, or personalized training programs, the trend towards strength training is reshaping the way we approach fitness and wellness. Stay tuned for more updates on this exciting development in the industry on Extreme Investor Network.